This Spring Festival, with the implementation of the New Deal, the life interrupted by the epidemic has returned, and the mood of longing for "poetry and distance" has made the people who love "traveling thousands of miles" impatient to rush out of their homes. Whether it is the Spring Festival holiday, the news of the Huangshan scenic area staying in the snow, or the grand scene of 400,000 tourists in Xi 'an Datang Night City, the enthusiasm of the public travel can be seen. With the aftermath of the epidemic, the overall trend of China's tourism industry this year will be a gradual process of "testing - fluctuation - growth", and the research travel model will also focus on creating a "tour" model, and the overall market is expected to usher in the peak season in the summer.


Short city trips became mainstream
New Year new atmosphere, New Year new hope. With the introduction of a series of economic stimulus policies, the strong momentum of resumption of work and production shows that China's economy is full of resilience and vitality, and people have unlimited expectations and aspirations for China's economic development in 2023. 
Cross-province travel strong return "cultural flavor" to become the protagonist
This can be seen from the Spring Festival holiday," "Going out" has become the theme of Chinese people after the epidemic, the recovery of some regions and forms of business exceeds expectations, the tourist flow of well-known tourist attractions has increased significantly, and the tourist flow of many scenic spots has exceeded the same period in 2019, for example, Yunnan Province received 45.1461 million tourists, an increase of 244.7%, and achieved tourism revenue of 38.435 billion yuan, an increase of 249.4%. It recovered to 130.3% and 132.5% in the same period of 2019, respectively.
Through big data statistics, "cultural flavor" has become the protagonist of tourist consumption, admiring lanterns, going to temple fairs, running social fire, picking tea, putting river lanterns, watching lion dance performances... Cities and scenic spots that host these colorful New Year activities have become the first choice for families traveling with children. Compared with pure tourism, parents are willing to take their children to participate in projects that can experience the traditional Chinese New Year culture, through actual experience and learning knowledge and scenes described in books. This also guides the development direction of our research projects - vivid, intuitive and experiential teaching is the best research courses.
2023 Study tour "Spring" has arrived!
Only in this year's market competition can we develop high-quality research courses with deeper cultural destinations, richer forms and more immersive research experiences. We need to customize research travel products for different group characteristics, abandon the "punch tour", and make research travel evolve into a "research +" of education with both feelings and scenery.